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Announcement Regarding the Optimization of the Company Logo Layout


Dear valued customers and all employees:

 

Upon deliberation and decision by the company, 2018 year 5 month 23 Effective from today, the trademark design of Shanghai Shangcai Testing Machine Co., Ltd. has been updated from the previous version. LOGO Building on this foundation, the designs have been further refined and optimized, featuring a new layout and divided into three distinct versions for different occasions. The three designs incorporate the company’s established brand‑color palette—navy blue, red, and yellow—and draw on the circular and diamond‑shaped indentations that are most emblematic of the hardness‑testing industry as their primary design elements. SCTMC For the company's English name Shanghai Shangcai Testermachine Co., Ltd. An acronym. It is also one of the five key elements that the company cares about. Scale ( Scale ), Capacity ( Ability ), Technology ( Technology ), Machine ( Equipment ), Customer ( Customer ) An abbreviation of “”.

LOGO The new layout’s overall design conveys a positive, forward‑looking spirit, employs timeless color choices, and leaves a lasting, memorable impression. The design concepts are outlined below:

 

The first model Rising Sun Over the Sea

● The dark blue diamond and the blue color blocks below it represent the sea surface, while the upper half in dark blue symbolizes the dawn sky.

● The red circle symbolizes the rising sun over the sea, with its upper half above the water and its lower half reflected in the surface.

● The overall design evokes the tranquil scene of a crimson sun slowly rising over the sea just before dawn, symbolizing Shanghai Shangcai as a nascent sunrise—brimming with profound strength, thriving upward, poised and ready to take flight, with boundless horizons and great potential. The image of the rising sun in the east also heralds Shanghai Shangcai’s robust emergence as an integral part of China’s manufacturing sector, while serving as a constant reminder to all employees to uphold the “spirit of venturing overseas”—a spirit of unwavering determination and relentless striving that has guided the company’s founders through countless challenges.

(Applicable to light-colored models)

 

Paragraph 2 The morning sun shines brightly.

● The upper half of the icon is composed of a yellow diamond, an upper semicircle, and two yellow blocks on either side, symbolizing the sky and land bathed in the light of the distant rising sun. The lower half is red, representing the nearby terrain gradually warmed by the sunlight.

● The red and yellow colors are drawn from the primary hues of the Chinese national flag, evoking a strong Chinese identity and symbolizing pride in China, Chinese manufacturing, and the descendants of Yan and Huang.

● The overall design departs from the serene composure of “Morning Sun at Sea,” embracing instead a vibrant, radiant energy and dynamic vitality. Like the rising sun gently bathing the earth from afar, it bestows warmth and light upon all things, symbolizing the company’s unwavering aspiration for continuous progress and a bright, promising future. The motif of the eastern sunrise, paired with the universally cherished Chinese red and yellow, powerfully underscores Shanghai Shangcai’s pride and sense of responsibility in supporting the advancement of Chinese manufacturing.

(For dark-colored models)

 

Paragraph 3   Simplified Edition (Backup)

 

In addition, Shanghai Jinxiang Mechanical Equipment Co., Ltd. has, under the original Yuzhou brand, LOGO The layout has also been optimized, similarly employing the three colors “navy blue, red, and yellow.” LOGO In the color scheme, the original “Yuzhou” starlight motif has been incorporated into… YUZHOU In the pinyin alphabet, extending the length of the horizontal strokes connects the letters as a whole, thereby making… LOGO More holistic coordination. Specifically as follows:

 

Item 1: Suitable for light-colored backgrounds

Clause 2: Applicable to dark backgrounds

Clause 3: Backup

 

Starting May 23, the company will gradually adopt the above in product-related materials, trade shows, and other occasions. LOGO Style: Please be sure to identify the new version. We would also like to remind all customers that our company has repeatedly… Discover Please be advised that substandard hardness testers have been fraudulently manufactured using our company’s name. Customers are urged to exercise caution and verify the authenticity of such products. If you have any questions, please contact our company by phone. 021-50393010 Confirm.

This is hereby announced.

 

 

Shanghai Shangcai Testing Machine Co., Ltd.

Shanghai Jinxiang Mechanical Equipment Co., Ltd.

2018 year 5 Month 2 1 day

 

 

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